For homeowners in the collection, the partnership creates a direct path to market when the time comes to sell. For owners of exceptional properties considering rental for the first time, it opens a discreet introduction to a model built around privacy, quality, and the right guests.
Scandinavian Hospitality has entered a formal partnership with Eklund Stockholm New York (ESNY), one of Sweden's leading luxury real estate brokerages. The collaboration creates a direct pathway for homeowners in the rental collection who may eventually choose to sell — connecting them with ESNY's network of high-net-worth buyers and market expertise.
For ESNY clients, the partnership works in reverse: properties represented by the brokerage can now be introduced to Scandinavian Hospitality's rental program, offering owners an additional revenue stream while maintaining the property's positioning in the luxury market.
In much of the world, this model is standard practice. Luxury estates along the Mediterranean, in the Swiss Alps, or across the Caribbean are routinely part of discreet rental programs — often generating substantial income while preserving their exclusivity. In Sweden, the market has been slower to develop, despite growing international demand for high-end properties in the archipelago and mountain regions.
"We've always approached this as a long-term relationship with homeowners," says Martin Gunnarsson, founder of Scandinavian Hospitality. "Some stay with us for years. Others reach a point where selling makes sense. This partnership ensures they have access to the best possible representation when that time comes — and that the transition is handled with the same care they've experienced with us."
Christian Colfach, CEO of ESNY, sees the arrangement as a natural fit.
"Our clients expect a certain level of service and discretion. Scandinavian Hospitality operates at that same standard. For owners considering short-term rental income before a sale, or those looking to transition out of the rental market entirely, this gives them a clear, trusted option."
Niklas Berntzon, co-founder of ESNY, adds:
"It's rare to find a rental operator that aligns so closely with how we work. The homes in their collection are the same caliber of properties we represent. This partnership simply formalizes what was already a natural overlap."
The collaboration is now active across Scandinavian Hospitality's portfolio, with ESNY handling inquiries from homeowners exploring a potential sale.
About
Scandinavian Hospitality offers a curated collection of luxury villas and apartments across Scandinavia, with a primary focus on Stockholm and the archipelago. The company works with discerning international clients and homeowners who value privacy, quality, and understated service.
Eklund Stockholm New York is one of Sweden's leading luxury real estate brokerages, representing high-end residential properties in Stockholm and internationally. The firm is known for its expertise in the premium market and its network of affluent buyers.
For press inquiries:
Scandinavian Hospitality
Martin Gunnarsson, Founder
connect@scandinavianhospitality.com
+46 (0) 72 200 47 08
Eklund Stockholm New York
Christian Colfach, CEO
christian.colfach@esny.se
+46 (0) 8-410 959 80
