We offer the best of two worlds — five-star hotel service and private villas and apartments across Scandinavia.
I grew up spending summers in the Stockholm archipelago and winters in the mountains of Åre. These places aren't just destinations to me — they're home. The quiet islands where mornings begin with a swim from the dock. The alpine slopes where snow holds into spring. The coastlines where light shifts with every hour.
When I founded Scandinavian Hospitality in 2020, it was to share these places with travelers who want more than a hotel can offer, and to do it properly.
I spent two decades in luxury hospitality — Nobis Hospitality Group, Grand Hôtel Stockholm, and other establishments where exceptional service was expected. I learned what great hospitality requires: attention to detail, seamless coordination, genuine care for the guest experience. But I also saw what hotels couldn't provide: the privacy of a home, outdoor space that's yours for the week, a kitchen that inspires, the freedom to set your own rhythm.
We're here to bridge that gap.
Martin Gunnarsson
About us
How it started
A simple idea, executed properly. Take everything Martin had learned across two decades in professional hospitality — the standards, the instincts, the obsession with detail — and bring it to exceptional homes in Sweden's most beautiful places. Personal check-ins, hotel-grade linen, Byredo amenities, pre-stocked kitchens, private chefs, and a concierge team that handles whatever you need, before you think to ask.
The homes came first — carefully selected across the Stockholm archipelago, the mountains of Åre and Sälen, and the coastlines of the south. The service followed naturally.
Scandinavian Hospitality was founded in 2020 with a clear conviction: that the best stay of your life can happen without a reception desk. That a home, in the right hands, can offer something a hotel simply cannot.
where we are now
We've built a portfolio of exceptional homes across the Stockholm archipelago, Åre, Sälen, Gotland, and the southern coast — and a reputation that brings guests back year after year.
Many return every summer, reaching out months in advance to secure the same house. That loyalty says more than any review. Not accolades or awards, but families who've celebrated milestones in our homes, couples who've found stillness by the water, and friends who keep coming back to gather around our tables.
We know these places intimately — the best restaurants, the hidden beaches, the quiet spots locals keep to themselves — and that knowledge shapes every stay we plan. It's what turns a beautiful house into an experience worth coming back for.
where we are going
We have no interest in being the biggest. We want to be the best.
That means being increasingly selective about the homes we add to our collection — working only with properties that meet the highest standards of quality, location, and character. It means deepening our relationships with the finest local suppliers, chefs, and experience partners across Scandinavia. And it means continuing to raise the bar on every detail of the guest experience, so that every stay feels less like a rental and more like something you'll talk about for years.
We'll continue to expand within Scandinavia — into the places that have shaped us and the ones we've long wanted to share. Norway's fjords. The Danish coast. Destinations that feel close to our heart, handled with the same care we've brought to everything from the start.The ambition is simple: to keep doing what we do, only better. you'll talk about for years.
