Martin Gunnarsson built the hospitality foundation. Johan Bolin brings the growth engine. The partnership has been years in the making.
Scandinavian Hospitality has announced that Johan Bolin has joined the company as a partner and co-owner. Johan brings experience in growth and marketing, with a background spanning tech, e-commerce and gaming. He and founder Martin Gunnarsson both studied at Lunds University in the early 2000s before their careers took different paths — Martin into luxury hotel management, Johan into tech and marketing.
"I've always wanted to build something in hospitality — something small and exclusive, where every detail is considered. A place that feels more like a private home than a commercial property. This is exactly the kind of company I wanted to be part of building, and I believe deeply in what Martins has built."
Johan's first involvement with Scandinavian Hospitality came in 2021 when his own property joined the collection. This gave him firsthand insight into the operations — and the financial benefits. The first year's rental income alone funded a full solar panel installation. "Revenue is reinvested into upgrades that enhance both personal use and guest appeal," he says.
The collaboration with Martin began when Johan founded his own company and Martin reached out for strategic guidance. It deepened over time and evolved into a formal partnership.
"Johan brings exactly what we need at this stage," says Martin. "I know hospitality. Johan understands growth, marketing, and sustainable business models. He's also lived the homeowner experience, which gives him real credibility. We complement each other well."
Scandinavian Hospitality is entering a new chapter — with a broader portfolio, deeper homeowner relationships, and a growing base of international guests discovering Scandinavia as a luxury destination. The mission is straightforward: introduce more of the world's discerning travelers to one of its most beautiful and still relatively undiscovered corners, while helping homeowners generate meaningful revenue from properties that might otherwise sit empty for most of the year. With Martin's hospitality expertise and Johan's background in growth and marketing, the company is well positioned to meet that demand and continue building the most trusted luxury rental collection in the region.
About Scandinavian Hospitality
Scandinavian Hospitality offers a curated collection of luxury villas and apartments across Scandinavia, with a primary focus on Stockholm and the archipelago. The company works with discerning international clients and homeowners who value privacy, quality, and understated service.
For press inquiries:
Scandinavian Hospitality
Martin Gunnarsson, Founder
connect@scandinavianhospitality.com
+46 (0) 72 200 47 08
